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Industry segmentation consists of having the full heterogeneous market for a product and dividing it into several sub-markets or segments, Each and every of which tends to be homogeneous in all sizeable features.[13] The procedure is executed for two most important applications: better allocation of a business's finite sources and to better serve t

The Main Marketing Officer (CMO) is often a C-stage government answerable for setting overarching objectives that guide all marketing procedures and strategies. By way of industry investigation, the CMO understands a firm’s marketplace situation and envisions in which it should be positioned Later on.Imagine marketing pros as players within a spo